Essays

Opinion pieces on how AI changes the way we design and build websites.

A blueprint on a black ground: three drafted sheets side by side in sand tones, the first with a dashed route dropping in from outside, the second with dashed layout outlines, the third filled with cells and a light cell inside it sending a solid route.

post2 November 2026

AI WordPress theme: the three kinds

Search for an AI WordPress theme and three unrelated things come back: themes for AI companies, themes that generate pages for you, and a theme an agent operates. How to tell them apart, and what each one asks of you.

A blueprint on a black ground: a light cell at the centre with solid routes to four small blocks of moss-green cells around it, and one dashed route to a planned cell still waiting.

post1 November 2026

What a WordPress AI agent is, and what it is not

Three different things are sold as AI for WordPress: a generator, an assistant and an agent. Only one of them acts on your site. What an agent is made of, what it can do today, and the questions to ask before you let one in.

A blueprint on a black ground: a small sheet with two dashed alternatives and one row of blue pixels, a light cell on a solid route into a block of blue pixels, and a dashed route back to the sheet.

post27 October 2026

Where design intent takes shape in an agentic workflow

After years of fine-tuning design systems, I'm learning to give agents more room to interpret intent and to choose where that work happens.

Nothing here yet.